Hanson CapitalPaid-Acquisition Teardown · June 2026
Hanson Capital · Meta Ads Teardown

What you're running now, and what we built to outperform it.

We pulled your live Meta ads on June 2, 2026. The thesis is strong and the numbers are real. Here is a plain look at what is working, what we would change, and the new ads we built to bring in the accredited investors you want.

IWhat's running now
Great numbers, but it is essentially one ad on repeat.

You are running about eight ads, and almost all of them are the same creative with small changes. The thesis is good and the numbers are real. The problem is there is no variety, and your best proof never makes it onto the picture. Here is how we read each one.

Image ad · 24.9% Returns
Image ad · 24.9% Returns
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What's working. This is your strongest one. It leads with the 24.9% return and the 2% vacancy right on the image, which is exactly what an investor wants to see before they read a word.
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What we'd change. The headline is a stack of three checkmarks in small type, so nothing wins the eye. Pick the one number that matters most, make it big, and let the other two sit underneath it.
Image ad · 2% Vacancy
Image ad · 2% Vacancy
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What's working. A clean, calm look that matches a serious operator. "Built for Income, Not Volatility" is a good, plain promise that fits the small-bay story.
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What we'd change. Your best proof is missing from the picture. The $500M and the 18 years never show up, and that track record is the part that makes a careful investor stop and trust you.
Founder video · Selfie
Founder video · Selfie
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What's working. Putting a real person on camera is the right move. People trust a face more than a logo, and "we sold eight properties" is a real, specific claim.
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What we'd change. It opens with a long block of text before the value shows up, and the same person and script run across most of your ads. One founder, one angle, repeated, so people stop seeing it after a while.
Founder video · Repeat
Founder video · Repeat
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What's working. Same honest, no-hype tone as the rest. The thesis is strong and the numbers are real, so the raw material here is good.
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What we'd change. This is the same creative as the others with a small change. You are running essentially one ad about eight times. There is no variety, so Meta cannot find a fresh winner and your cost per lead stalls.

The pattern across all of them

  • It is one creative, repeated. Run the same ad about eight times and Meta cannot find a fresh winner, so your cost per lead stops improving.
  • No founder, no face, on the image ads. The selfie videos have a person, but the strongest image ads are graphics only. People trust a face.
  • The track record never shows on the image. The $500M and the 18 years are the part that builds trust, and right now they only live in the caption that most people skip.
IIWhat we built
Four ads, four angles, each leading with a number you already use.

In your real navy and amber, shot like real small-bay parks instead of stock graphics. Each one leads with the headline so it reads before Meta cuts it off, and the four cover four different angles so Meta has something to test. They are built to run next to the ads you have now.

24.9% cash-on-cash
24.9% cash-on-cash

Your best number, big and first, on a real small-bay park instead of a stock graphic.

Too-late-for-multifamily
Too-late-for-multifamily

Your thesis line as the headline, so it reads before Meta cuts the caption off.

$500M · 18 years
$500M · 18 years

Puts the track record right on the image, which is the proof your current ads hide.

20% GP co-invest
20% GP co-invest

One clear angle no competitor can copy. We invest our own money beside you.

IIIThe first 14 days
14

Run all four new ads against your accredited audiences at a small daily budget, and keep your current ads on the whole time. In two weeks you will see which angle lowers your cost per lead. Nothing here asks you to turn off an ad that is working.

Walk through the plan →
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